Parcel delivery plays a critical role in the success of beauty, cosmetics, and wellness brands. Orders need to be processed efficiently, delivered on time, and supported by a system that can handle both day-to-day volumes and campaign-driven spikes.
In this case study, we explain how Speedy Parcels supported a UK-based cosmetics manufacturer by integrating with their ecommerce and social media sales channels, improving delivery reliability, and providing the flexibility their business needed to grow.
The Client
A leading UK cosmetics manufacturer specialising in private-label beauty and skincare products needed a reliable parcel delivery partner. With a broad customer base including major retailers, online sellers, and direct-to-consumer orders, their logistics operation had to meet consistently high standards.
As their brand and customer demand grew, they required a parcel delivery service that could scale with them. Previous providers were falling short. Delivery delays, poor tracking, and slow customer service were disrupting their operations and damaging relationships with key retail clients.
They turned to Speedy Parcels to take control of the process.
The Consignment
This manufacturer ships thousands of parcels every month from their distribution centre in the North West to fulfilment centres, retail distribution hubs, and direct-to-consumer customers across the UK and Europe. Shipments range from individual skincare items to bulk cartons of cosmetic lines for national retailers.
The variety of destinations, service requirements, and product types meant they needed a smart, flexible delivery solution. Fast turnaround was critical. Orders from their ecommerce site, marketplace platforms, and social commerce channels often required same-day dispatch with next-day delivery to stay competitive.
One of the most dynamic elements was their growing presence on TikTok Shop. Going live to sell products directly to customers, they would generate a surge in orders in a matter of hours. These spikes had to be absorbed by their logistics setup without missing dispatch cut-offs or compromising delivery reliability.
The Solution
Speedy Parcels introduced a tailored delivery strategy designed to match the scale, complexity, and speed of their business.
Integrated Ecommerce and Social Channel Fulfilment
We connected directly with their ecommerce platform through our API, enabling automatic label generation, order syncing, and tracking. This same integration extended to their social sales channels, including TikTok Shop through Shopify. Orders placed during live selling sessions were captured and processed without delay, ensuring rapid dispatch.
Scalable Pickup and Flexible Cutoffs
To support their live sales activity and unpredictable spikes, we provided extended pickup windows and capacity that could flex on short notice. On campaign days, multiple vehicles could be dispatched to collect bulk orders late into the afternoon, helping them maximise their sales opportunities without risking late shipments.
Multi-Carrier Parcel Strategy
Rather than a one-size-fits-all carrier model, we implemented a multi-carrier strategy. Based on the product type, destination, and required delivery timeline, we selected the right carrier for their cosmetic and skincare orders. This reduced transit issues, improved handling of sensitive goods, and ensured the right balance of cost and performance.
Real-Time Tracking and Customer Notifications
Every parcel was tracked from dispatch to delivery, with updates sent directly to customers. This reduced support workload and improved transparency for both their retail clients and individual customers.
Dedicated Support and Operations Planning
Our account management team worked closely with their warehouse and ecommerce operations, staying ahead of key campaign days and adjusting collection plans as needed. No generic contact forms or slow response times. Just a direct line to a team that understands the pressures of a fast-moving retail supply chain.
The Results
Working with Speedy Parcels has allowed our cosmetics manufacturer client to scale their delivery operations in line with their sales growth. Their fulfilment is now faster, more predictable, and more connected across all channels.
They no longer rely on one-size-fits-all solutions. Orders from their website, TikTok Shop, and other ecommerce platforms are automatically picked, packed, and shipped using the best-fit carrier. Whether dispatching 200 orders on a quiet Monday or 4,000 after a TikTok live session, they know we have the infrastructure to match their volume.
Their logistics team has regained control and visibility. Missed cutoffs, tracking gaps, and lost parcels are no longer daily headaches. They have confidence in their delivery system, which allows them to focus on what they do best, formulating and selling high-quality cosmetics.
Delivering for the Beauty, Cosmetics, and Wellness Industry
Speedy Parcels understands the logistics challenges faced by beauty and wellness brands. Whether you’re selling through your own webstore, on TikTok Shop, or across multiple ecommerce channels, we integrate directly with your systems and scale with your sales.
We offer extended pickup cutoffs, smart multi-carrier selection, and a delivery strategy designed to meet the specific needs of your products and customers. From warehouse to doorstep, we support your growth without compromise.
Ready to scale your parcel delivery with confidence? Get in touch to see how Speedy Parcels can support your business.
